Growing tea enterprises should be " business profits "

While the media often given a " false high prices of tea , "" some kind of tea has been speculation the " other voices, but I take exception to such news . Even if the tea really unrealistically high prices , and consumers will use the " buy less , or not to buy "behavior to conflict , the enthusiasm of small consumers , and merchants had a bad day also , unrealistically high but also high time? Even if someone really hype tea , and inflate the bubble tea is also a consequence of enterprises themselves , then speculation " tea "final saw a loss of business , nor were defeated by the real situation of consumers, shows that tea 's high and low market prices Are reasonable or worthwhile to say no fuss .
Heard a tea enterprise planning director , said his company 's tea is the purchase price of the retail price of ten times , the presence of people have said , "This is profiteering act " , "should be condemned . " I do not think the business of "profiteering behavior " is a bad thing , because the company did not "profiteering" have no ability to support its continuing operations , can not let big business . Meanwhile, the market rules or fair, business " profits "is not wanted can be , not simply the " purchase price multiplied by ten times , " can make money . High price positioning of the business is conditional, one company should have sufficient financial strength , business takes a lot of money to enable consumers to corporate brands and product recognition , profits would have consumers buy products ; 2 Have the appropriate marketing network, if not huge sales network of enterprises , in order to quickly get rid of profits products is not possible , once the large backlog of products to become long-term inventory , not just profits out of the question , but have to bear the loss of product backlog .
I have tea and enterprises to see the article repeatedly referred to " lily plum " , "six trees "and other ultra high-end brands , and that their products " better than wood lily plum and six poor "is not that the price increase Up we go to sell ? The answer should be negative. Essentially the same even if the two products , but the cost of the two different, two different images , both channels are not the same , to enter the market as the result of naturally impossible , that " profits only a minority People have . "
Many traders said the market "We are puerile , "then the objective can not be " small profits " definitely " sell more "mean ? The author 's answer is "impossible . " A small business selling vegetables such as street street can do , " puerile " and open a store may be easy , " puerile " , and as a business is hard to do , " puerile . " If companies really want to achieve , " puerile ", and that the province should not only save money , give up the money earned to be price war , and then out of the market . Not long ago, manufacturers of solar water heater industry have got hundreds of media , high-profile public cost of solar water heaters , accused colleagues of " profiteering business ", some manufacturers afraid this move will give manufacturers an adverse impact on the market , prices may Will be substantially reduced, they consult on this issue to the author . I understand the claim after the incident found that " puerile "and solar water heater manufacturers announced price and cost accounting , shop entirely by way of doing business , rather than the method according to business operations , many of the cost of management and brand promotion Costs are not included. Imagine if an enterprise to manage costs to ignore , this enterprise 's employees are willing to hold much lower than the wages of other companies to continue to work it? Advertising business without the cost of inputs , consumers will trust your solar water heater do ? Tea industry , too, enterprise management costs if there is not enough investment , business can not operate normally , there is no ad spending on brand influence is not , franchisees will not dare to sell your product , the consumer has no way of Xiangxin enterprise 's product quality tea Can not even find companies where high-priced market position will become a laughing stock .

Author: Haining hi Solar Energy Industry Co., Ltd.
website: www.sunstorm86.com
main product: solar water heater?solar collector